Millions of women are living with symptoms that go unexplained and untreated. Research shows that up to 70% of hormonal conditions remain undiagnosed, often delaying care and reducing quality of life for up to seven years. On average, women spend over $18,000 out-of-pocket trying to find answers navigating fatigue, pain, mood swings, and other symptoms without clarity or a personalised path to care. In fact, 30% of women report experiencing unresolved symptoms, yet most receive little more than generic advice or dismissal from healthcare providers. At the same time, 82% of women say they would pay for personalised hormonal diagnostics and support.



